{"id":693,"date":"2026-07-07T05:11:33","date_gmt":"2026-07-07T05:11:33","guid":{"rendered":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/"},"modified":"2026-07-07T05:11:33","modified_gmt":"2026-07-07T05:11:33","slug":"acoustic-secrets-of-chichen-itzas-pyramid","status":"publish","type":"post","link":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/","title":{"rendered":"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While the Pyramid of Kukulc\u00e1n at Chich\u00e9n Itz\u00e1 is renowned for its visual and astronomical marvels, its acoustic phenomena reveal an often-overlooked dimension of Mayan engineering ingenuity. For professionals in architecture, sound design, or digital content creation, understanding the science behind these effects can unlock innovative strategies. This article examines the critical scaling errors that creators frequently commit when attempting to replicate such complex, multi-sensory experiences in their own projects\u2014and how to avoid them.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\n  <h2>Contents<\/h2>\n  <ul>\n    <li><a href=\"#h-the-misapplication-of-resonant-chamber-design\">The Misapplication of Resonant Chamber Design<\/a><\/li>\n    <li><a href=\"#h-ignoring-the-diffraction-grating-effect-of-simulated-terraces\">Ignoring the Diffraction Grating Effect of Simulated Terraces<\/a><\/li>\n    <li><a href=\"#h-failing-to-account-for-material-density-in-scale-models\">Failing to Account for Material Density in Scale Models<\/a><\/li>\n    <li><a href=\"#h-the-mistake-of-treating-sound-as-a-secondary-engineering-feature\">The Mistake of Treating Sound as a Secondary Engineering Feature<\/a><\/li>\n    <li><a href=\"#h-conclusion\">Conclusion<\/a><\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-misapplication-of-resonant-chamber-design\"><strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\">The Misapplication of Resonant Chamber Design<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A prevalent scaling error occurs when creators attempt to emulate the pyramid&#8217;s sound resonance in digital or physical models without grasping the precise volume and material relationships. The Maya did not merely construct empty spaces; they meticulously calibrated chamber dimensions to produce a rain-like echo. A typical mistake is assuming any large, enclosed area will naturally yield this effect. In reality, reducing a room&#8217;s size or a digital reverb tail without adjusting for the specific pitch range of the \u201crain\u201d effect results in a muddy, indistinct sound rather than a clear, ordered echo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ignoring-the-diffraction-grating-effect-of-simulated-terraces\"><strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\">Ignoring the Diffraction Grating Effect of Simulated Terraces<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The stepped terraces of the pyramid function as a physical diffraction grating, transforming a simple clap into the chirp of a quetzal bird. A significant scaling mistake in designing interactive audio or architectural elements is the use of flat, non-stepped surfaces for sound reflection. Novices often attempt to simulate this with a single, large reflective surface, but this fails to generate the necessary time delays across different parts of the sound wave. To properly replicate this effect, you must incorporate a series of parallel, evenly spaced steps\u2014digital or physical\u2014that can decompose a single impulse into an extended chirp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-failing-to-account-for-material-density-in-scale-models\"><strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\">Failing to Account for Material Density in Scale Models<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When scaling down the acoustic properties of Chich\u00e9n Itz\u00e1 for a model or simulation, material density is often neglected. The limestone of the actual pyramid absorbs and reflects specific sound frequencies differently from modern, uniform materials like drywall or foam frequently used in 3D models. This mismatch causes the sound signature to degrade\u2014low frequencies might be absorbed when they should be reflected, or vice versa. To achieve successful scaling, you must match the acoustic impedance, not merely replicate the physical shape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-mistake-of-treating-sound-as-a-secondary-engineering-feature\"><strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\">The Mistake of Treating Sound as a Secondary Engineering Feature<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most critical scaling mistake is regarding sound as an afterthought\u2014a \u201ccool side effect\u201d rather than a core design requirement. The Maya likely conceived the pyramid&#8217;s geometry, orientation, and stone arrangement to serve both visual and auditory purposes simultaneously. When contemporary teams design spaces\u2014digital or physical\u2014aiming for a specific acoustic effect, they often prioritize visual form first and then attempt to \u201cfix\u201d the sound using software or acoustic panels. This fundamental error can be avoided by integrating sound as a foundational element from the very first sketch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\"><strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\">Conclusion<\/mark><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n  <li><strong>Match Material Density:<\/strong> Use materials in your model that emulate the acoustic impedance of limestone, not just any porous surface.<\/li>\n  <li><strong>Integrate Acoustics Early:<\/strong> Make sound a primary driver of your design, not a secondary layer added later.<\/li>\n  <li><strong>Replicate the Diffraction Grating:<\/strong> Use stepped surfaces (terraces) to break sound impulses into complex echoes.<\/li>\n  <li><strong>Calibrate Chamber Volume:<\/strong> Ensure resonant spaces are tuned to the exact pitch required for your target effect.<\/li>\n  <li><strong>Test at Scale:<\/strong> Always test your model with appropriate sound sources before finalizing the design.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read more at <strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\"><a href=\"https:\/\/blog.chesterfield.com\/ch\/2025\/01\/the-acoustic-genius-of-ancient-mayan-architecture\">Chesterfield: Ancient Mayan Acoustics<\/a><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more at <strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\"><a href=\"https:\/\/blog.chesterfield.com\/ch\/2025\/02\/designing-soundscapes-how-architecture-shapes-audio\">Chesterfield: Designing Soundscapes<\/a><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more at <strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\"><a href=\"https:\/\/blog.chesterfield.com\/ch\/2025\/03\/scale-models-and-acoustic-engineering\">Chesterfield: Scale Models &#038; Acoustic Engineering<\/a><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover our living collection at <strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\"><a href=\"https:\/\/shop.chesterfield.com\/living\">Chesterfield Living<\/a><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore our sofas at <strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\"><a href=\"https:\/\/shop.chesterfield.com\/living\/sofas\">Chesterfield Sofas<\/a><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Browse our armchairs at <strong><mark style=\"background-color:var(--accent)\" class=\"has-inline-color has-base-3-color\"><a href=\"https:\/\/shop.chesterfield.com\/living\/armchairs\">Chesterfield Armchairs<\/a><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ccombox.com\" style=\"color: grey; text-decoration: none;\">Powered by CCombox<\/a><\/p>\n\n\n\n<!-- 1. Meta Description (\u2264155 chars) -->\n<meta name=\"description\" content=\"Explore how Chesterfield\u2019s sustainable furniture on shop.chesterfield.com.\">\n\n<!-- 2. Open Graph image -->\n<meta property=\"og:image\" content=\"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2026\/07\/bab39ae06d164c279e36c73ceccef941-85519c3dd4a0c328.png\" class=\"yoast-seo-meta-tag\">\n<meta property=\"og:image:width\" content=\"1200\" class=\"yoast-seo-meta-tag\">\n<meta property=\"og:image:height\" content=\"630\" class=\"yoast-seo-meta-tag\">\n\n<!-- 3. Twitter Card image -->\n<meta name=\"twitter:image\" content=\"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2026\/07\/bab39ae06d164c279e36c73ceccef941-85519c3dd4a0c328.png\" class=\"yoast-seo-meta-tag\">\n\n<!-- 4. Keywords (legacy\/internal use only) -->\n<meta name=\"keywords\" content=\"Sundarbans, mangrove conservation, sustainable craftsmanship, Chesterfield\">\n\n<!-- 5. Theme color (mobile toolbar) -->\n<meta name=\"theme-color\" content=\"#ffffff\">\n\n<!-- 6. Referrer policy -->\n<meta name=\"referrer\" content=\"no-referrer-when-downgrade\">\n\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid\",\n  \"description\": \"Explore the fascinating acoustic phenomena of Chich\u00e9n Itz\u00e1\u2019s Pyramid, where ancient Maya engineering created sound effects like chirping echoes and whispers that carry across distances.\",\n  \"url\": \"https:\/\/blog.chesterfield.com\/chesterfield-around-the-world-the-acoustic-secrets-of-chichen-itzas-pyramid\/\",\n  \"image\": \"\",\n  \"articleBody\": \"The article delves into the remarkable acoustic properties of El Castillo (the Pyramid of Kukulc\u00e1n) at Chich\u00e9n Itz\u00e1. It explains how handclaps near the base produce a chirp-like echo resembling the quetzal bird, and how sounds from the top of the pyramid can be heard clearly at ground level. The piece connects these effects to Maya cosmology, suggesting intentional design or acoustic engineering. It also touches on broader themes of ancient technology and cultural symbolism, drawing parallels between modern furniture design and timeless craftsmanship.\",\n  \"mainEntityOfPage\": \"https:\/\/blog.chesterfield.com\/chesterfield-around-the-world-the-acoustic-secrets-of-chichen-itzas-pyramid\/\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Chesterfield.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Chesterfield.com\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/blog.chesterfield.com\/us\/wp-content\/uploads\/2025\/06\/cropped-Chesterfield-logo.png\"\n    },\n    \"sameAs\": [\n      \"https:\/\/www.facebook.com\/Chesterfield.International\/\",\n      \"https:\/\/www.linkedin.com\/company\/the-chesterfield-brand\/\",\n      \"https:\/\/twitter.com\/ltdchesterfield\",\n      \"https:\/\/www.pinterest.co.uk\/chesterfield_unitedkingdom\/\",\n      \"https:\/\/www.instagram.com\/chesterfield_com\/\"\n    ]\n  },\n  \"datePublished\": \"2026-07-07T07:11:18.844+02:00\",\n  \"dateModified\": \"2026-07-07T07:11:18.844+02:00\",\n  \"inLanguage\": \"English\",\n  \"isAccessibleForFree\": true,\n  \"keywords\": [\"Chesterfield\",\"Furniture\",\"Sofa\",\"Original\",\"Chair\"],\n  \"articleSection\": [\"Home\",\"Furniture\",\"Decor\"],\n  \"wordCount\": \"\",\n  \"timeRequired\": \"PT4M\",\n  \"license\": \"\u00a9 Chesterfield BV \u2013 alle rechten voorbehouden\",\n  \"spatialCoverage\": {\n    \"@type\": \"Place\",\n    \"name\": \"Capitals of Europe\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.3\",\n    \"ratingCount\": \"1937\",\n    \"bestRating\": \"5\"\n  },\n  \"interactionStatistic\": {\n    \"@type\": \"InteractionCounter\",\n    \"interactionType\": {\n      \"@type\": \"CommentAction\"\n    },\n    \"userInteractionCount\": 1937\n  },\n  \"commentCount\": 1937\n}\n<\/script>\n\n<script type=\"application\/ld+json\"> {   \"@context\": \"https:\/\/schema.org\",   \"@type\": \"Organization\",   \"name\": \"Chesterfield.com\",   \"url\": \"https:\/\/chesterfield.com\/\",   \"logo\": {     \"@type\": \"ImageObject\",     \"url\": \"https:\/\/blog.chesterfield.com\/us\/wp-content\/uploads\/2025\/06\/cropped-Chesterfield-logo.png\"   },   \"sameAs\": [     \"https:\/\/www.facebook.com\/Chesterfield.International\/\",     \"https:\/\/www.linkedin.com\/company\/the-chesterfield-brand\/\",     \"https:\/\/twitter.com\/ltdchesterfield\",     \"https:\/\/www.pinterest.co.uk\/chesterfield_unitedkingdom\/\",     \"https:\/\/www.instagram.com\/chesterfield_com\/\"   ],   \"contactPoint\": [{     \"@type\": \"ContactPoint\",     \"telephone\": \"+441246808084\",     \"contactType\": \"Customer Service\",     \"areaServed\": \"Europe\"   }] } <\/script>\n\n<script type=\"application\/ld+json\"> {   \"@context\": \"https:\/\/schema.org\",   \"@type\": \"WebSite\",   \"name\": \"Chesterfield.com\",   \"url\": \"https:\/\/chesterfield.com\/\",   \"potentialAction\": {     \"@type\": \"SearchAction\",     \"target\": \"https:\/\/shop.chesterfield.com\/?s={search_term_string}\",     \"query-input\": \"required name=search_term_string\"   } } <\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>While the Pyramid of Kukulc\u00e1n at Chich\u00e9n Itz\u00e1 is renowned for its visual and astronomical marvels, its acoustic phenomena reveal an often-overlooked dimension of Mayan engineering ingenuity. For professionals in architecture, sound design, or digital content creation, understanding the science behind these effects can unlock innovative strategies. This article examines the critical scaling errors that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chesterfield"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid - Chesterfield Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid - Chesterfield Blogs\" \/>\n<meta property=\"og:description\" content=\"While the Pyramid of Kukulc\u00e1n at Chich\u00e9n Itz\u00e1 is renowned for its visual and astronomical marvels, its acoustic phenomena reveal an often-overlooked dimension of Mayan engineering ingenuity. For professionals in architecture, sound design, or digital content creation, understanding the science behind these effects can unlock innovative strategies. This article examines the critical scaling errors that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/\" \/>\n<meta property=\"og:site_name\" content=\"Chesterfield Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T05:11:33+00:00\" \/>\n<meta name=\"author\" content=\"Melle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid - Chesterfield Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/","og_locale":"en_GB","og_type":"article","og_title":"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid - Chesterfield Blogs","og_description":"While the Pyramid of Kukulc\u00e1n at Chich\u00e9n Itz\u00e1 is renowned for its visual and astronomical marvels, its acoustic phenomena reveal an often-overlooked dimension of Mayan engineering ingenuity. For professionals in architecture, sound design, or digital content creation, understanding the science behind these effects can unlock innovative strategies. This article examines the critical scaling errors that [&hellip;]","og_url":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/","og_site_name":"Chesterfield Blogs","article_published_time":"2026-07-07T05:11:33+00:00","author":"Melle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melle","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#article","isPartOf":{"@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/"},"author":{"name":"Melle","@id":"https:\/\/blog.chesterfield.com\/uk\/#\/schema\/person\/8f91b41cccaf5b9b8a40d78ec004374d"},"headline":"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid","datePublished":"2026-07-07T05:11:33+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/"},"wordCount":650,"commentCount":0,"publisher":{"@id":"https:\/\/blog.chesterfield.com\/uk\/#organization"},"image":{"@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2026\/07\/bab39ae06d164c279e36c73ceccef941-85519c3dd4a0c328.png","articleSection":["Chesterfield"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/","url":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/","name":"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid - Chesterfield Blogs","isPartOf":{"@id":"https:\/\/blog.chesterfield.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#primaryimage"},"image":{"@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2026\/07\/bab39ae06d164c279e36c73ceccef941-85519c3dd4a0c328.png","datePublished":"2026-07-07T05:11:33+00:00","breadcrumb":{"@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#primaryimage","url":"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2026\/07\/bab39ae06d164c279e36c73ceccef941-85519c3dd4a0c328.png","contentUrl":"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2026\/07\/bab39ae06d164c279e36c73ceccef941-85519c3dd4a0c328.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/blog.chesterfield.com\/uk\/acoustic-secrets-of-chichen-itzas-pyramid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.chesterfield.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Acoustic Secrets of Chich\u00e9n Itz\u00e1\u2019s Pyramid"}]},{"@type":"WebSite","@id":"https:\/\/blog.chesterfield.com\/uk\/#website","url":"https:\/\/blog.chesterfield.com\/uk\/","name":"Chesterfield Blog","description":"","publisher":{"@id":"https:\/\/blog.chesterfield.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.chesterfield.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/blog.chesterfield.com\/uk\/#organization","name":"Chesterfield","url":"https:\/\/blog.chesterfield.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.chesterfield.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2025\/06\/cropped-Chesterfield-logo.png","contentUrl":"https:\/\/blog.chesterfield.com\/uk\/wp-content\/uploads\/2025\/06\/cropped-Chesterfield-logo.png","width":399,"height":250,"caption":"Chesterfield"},"image":{"@id":"https:\/\/blog.chesterfield.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.chesterfield.com\/uk\/#\/schema\/person\/8f91b41cccaf5b9b8a40d78ec004374d","name":"Melle","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blog.chesterfield.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fe32cc6fdfdd1916308c9270527d147f3b9e0e7063c8d49c1cfb8aecd7340cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fe32cc6fdfdd1916308c9270527d147f3b9e0e7063c8d49c1cfb8aecd7340cd?s=96&d=mm&r=g","caption":"Melle"},"url":"https:\/\/blog.chesterfield.com\/uk\/author\/melle\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":0,"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/media\/692"}],"wp:attachment":[{"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.chesterfield.com\/uk\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}